IZZE

Don't Let Artificial Flavoring Dictate What a Real Orange is Supposed to Taste Like

PROJECT TYPE

4 Week Group Project

PROGRAMS & TOOLS

Figma

Photoshop

Blender

MY ROLE

Experience Strategist

Experience Designer

3D Designer

Are you more like an apple or an orange?

.We spend an awful lot of time comparing apples to oranges, but what if you could be both...

The Ask

 

How can we drive awareness towards Gen-Z & their parents while staying true to the uplifting and encouraging tone of voice that IZZE embodies?

Opportunity

There's a parallel between where IZZE stands in the market, and where Gen-Z individuals stand in society. 

Solution

 

To encourage individuality and personality by connecting IZZE flavors with personality traits.

This is currently a work in progress. 

We are working on developing multiple brand interaction points where the user can see themselves within the brand by utilizing the different IZZE flavors to reflect personality traits. 

Want the inside scoop?
Let's chat!

SEX EDRITZ - SPACE- ROCKS - CRY - AR