Don't Let Artificial Flavoring Dictate What a Real Orange is Supposed to Taste Like
4 Week Group Project
PROGRAMS & TOOLS
Are you more like an apple or an orange?
.We spend an awful lot of time comparing apples to oranges, but what if you could be both...
How can we drive awareness towards Gen-Z & their parents while staying true to the uplifting and encouraging tone of voice that IZZE embodies?
There's a parallel between where IZZE stands in the market, and where Gen-Z individuals stand in society.
To encourage individuality and personality by connecting IZZE flavors with personality traits.
This is currently a work in progress.
We are working on developing multiple brand interaction points where the user can see themselves within the brand by utilizing the different IZZE flavors to reflect personality traits.